We are bringing to you the most important digital marketing trends to keep you stay ahead in the game by recreating your marketing strategies for the present year, 2022.
Geofencing marketing is a form of location-based marketing tactic that uses geolocation data to target smartphone users in an established geographic area.
The Geofencing technique is fairly new in the market but it’s becoming highly popular as it’s giving great results. It allows marketers to deliver their campaigns at the right time and place where they reach the target audience effectively.
Mobile phone usage has been increasing rapidly over time. The internet has become a major part of our daily life and most people spend much time on mobile applications and web pages for entertainment and marketing purposes. This allows marketers to engage most people in their business by using multiple techniques.
Geofencing marketing is a technology developed in such a way that brings many opportunities for marketers to reach the maximum audience and boost their return on investment.
It is an ultimate tactic to engage mobile users by providing personalized content based on their interests and needs. The purpose of Geofencing is to detect user’s presence within the fence and when they’re a few meters away from the place, they receive mobile notifications about that particular place in order to attract them and catch their attention
It is absolutely the time when you need to move into using videos to publicize and promote your brand, products, and services on social media. Video marketing has been in the game for quite some time now and according to experts, this type of marketing is going to rise higher in 2022. It’s being said video will become the cornerstone for all marketing campaigns. Video marketing proves to be very effective for all sorts of businesses. One of the main reasons for it being successful is streaming over smartphones is very easy for everyone and people love to watch video content.
Multiple applications are being created for video streaming purposes that are being highly used because on average people spend almost 3-4 hours on their phones daily.
If you haven’t included marketing videos in your digital marketing strategy, you need to consider recreating your strategies for 2022.
Voice Search Optimization
Voice search optimization is the process of upgrading data and information on your page to appear in voice search results.
Voice search has been increasing for a couple of years now. With assistants like Alexa, Siri, and also Google assistant people are using voice search to find stuff on the internet rather than typing it in the search bar of a browser.
Now, this is challenging for marketers to optimize their web pages in a way people conduct voice searches. You need to use several techniques to fully optimize your content to be read out loud by voice searches.
Voice search is a simple process in which a user turns on the voice search device by using key phrases e.g. “Hey Google!” and then they ask their questions. The voice search device finds and reads the answer.
This is a lot more convenient.
Here’s how you can optimize for voice search.
- Add focus to local search results because a high percentage of mobile and voice searches are location-based questions by the users. You can easily optimize for local search results by simply claiming and updating your Google my business listings.
- When people search by voice they use simple conversational language which tends to include long specific search phrases. Therefore you must focus on long-tail keywords and phrases while creating content that is more likely to be searched for by users.
- Your well-structured page might be very effective for voice search optimization. Create FAQs that read like a conversation as we already know people tend to use conversational phrases so we need to make content that appeals to consumers.
- When optimizing for voice search, it’s very important to keep keywords simple and content must be made easily understood. When people ask Alexa or Siri to find something, these assistants don’t go into details and they won’t recognize something too complex. A simple and direct language that is easily understood in 5 seconds is acceptable by these assistants.
Make Use of Instant Micro-moment
The instant rich moments when people turn to their smartphones to make a decision on the spot which is mainly about what to eat or watch something, learn something, or even buy something. The rise of smartphones and the internet have highly shortened our attention span and we make decisions instantly.
Search engines like Google have named these moments, instant micro-moments and they are of four types.
- I want to know moments
- I want to go moments
- I want to do moments
- I want to buy moments
Keep this in mind while creating your digital marketing strategy.
To keep up with this process in which people decide in an instant, brands need to capture consumers’ attention within seconds.
Here’s what marketers need to know, smartphone users of a high percentage are not always certain about what brand they will buy from while searching for information online. Most consumers will buy a product from a brand other than what they had decided to buy from this time because the information provided by the other brand in an instant moment took their attention and they found the product to more accurately fit in.
The brands that perform the finest job of understanding costumer’s needs in an instant are the ones to enjoy a huge competitive edge.
Mobile-first optimization continues to be the top priority of marketers for creating digital marketing strategies in 2022. An effective mobile-first strategy doesn’t only contains mobile apps and mobile-friendly websites like most people think it is. In fact, it involves everything from push notifications on mobile devices to checkout processes. Mobile marketing is highly valued because your target audience treats their mobile phones as someone really close to them. Nowadays, people of every age spend more and more time consuming the internet on their smartphones this is the reason why mobile phones are the best devices for marketers to advertise their products. Mobile marketing offers more conversion rates and business success than any other traditional marketing.
How a customer experiences using your site or mobile application directly affects the conversion rate. If it was convenient for them to scroll through the site or find what they need without facing any troubles then they are more likely to purchase what you want them to buy. The goal of mobile marketing continues to maintain engagement with users by providing an easy and convenient user experience.
Simple and Interactive Content
Brands use social media to connect with their existing and potential customers but now the idea of a relationship between a brand and its consumers is evolving. People want to closely and personally interact with their favorite brands. This makes interactive content one of the fastest-growing trends in digital marketing for a couple of years. In 2022 it is expected to rise higher than ever before as more and more people are getting interested in this concept.
There are a few things that you need to make your content interactive to engage your target audience. But it is not necessarily limited to these only, you can learn and include more effective things while creating the content.
We have a few examples here:
- Virtual videos and 3D images
- AR materials
- Polls, Quizzes, and Questionnaire
- Interactive infographics
- Webinars and interactive emails
It has been noted that interactive content receives two times more engagement than static content.
Metaverse and Augmented Reality (AR)
What do you think Metaverse actually is? Well, the Metaverse is a virtual reality world where users can interact, game, and experience things as they would in the real world. Using current AR and VR tech, the Metaverse can allow users to move around different Metaverse spaces as their digital avatars just like in the real world.
In October 2021, Mark Zuckerburg announced the transformation of Facebook into ‘Meta’ the company also revealed that they are working on Metaverse. Well as of today we don’t have much information on how it is going to change our internet consumption and our vision of the internet social life.
But there’s plenty of information available on the internet that tells us what Metaverse is going to look like in the near future so we may already start to plan our Metaverse strategies.
We have mobile applications that are already working in augmented reality available through your smartphones’ camera. With mobile devices advancing more and more VR and AR marketing is believed to be an emerging digital marketing trend in 2022. While Augmented Reality is expected to take over Virtual Reality by the end of this year or in the next year.
When we create personalized content we use specific information about our customers to provide them with a unique experience between every consumer and the brand. The data that is being used allows marketers to know who views your website or receives emails from you. When you personalize your content, you allow each consumer to have a better experience by finding what they want or what is relevant to them quickly with more ease. The better experience users have on your sites helps your conversion rates skyrocket.
Amazon has been personalizing content for over years and they are great in the game. When a customer visits their site, the homepage is completely personalized for them. This campaign has a high chance of turning visitors into customers.
It has been seen over time that personalization highly increases visitor engagement, improves customer experience, increases conversations rates, and also greatly improves brand perception.
Content personalization is already a trending digital marketing technique and it is believed to rise higher in 2022.
AI Remains Relevant
Let’s admit the fact that Artificial Intelligence (AI) will continue to play its role in digital marketing in 2022. “The focus will shift more toward AI-enabled transformation that solves more significant business problems with business-focused solutions,” says Jerry Kurtz.
AI is used in marketing to communicate with consumers in the best way possible. It can help automate projects to make digital marketing more efficient. This being said, the productivity of businesses can improve by 40% when utilizing AI strategies. AI can not only save time and money but also minimizes errors in marketing processes.
As consumers, we get to find things with less and less effort. The amount of research we used to do on the internet to find a specific service or product has now reached a low level. Now we don’t need to spend time searching for a certain product because it is served in front of us by an ad that also gives us the appropriate amount of information we need. All this is being possible by AI.
Marketers need to learn AI techniques and utilize them for the best as it is helping businesses to reach certain levels of success.
Rising High Demands for Digital Skills
In the past two years, things have changed drastically from personal to professional level. Due to Covid 19, our work life has changed. More and more businesses are offering work-from-home opportunities instead of office jobs. This time span has also speeded up the process of transferring into digital marketing for those who were yet to do so.
Now that people have switched to online shopping instead of going to stores this has given thousands of opportunities for e-commerce to grow better. Here comes increased demand for people who have learned digital marketing skills and are experts in their fields. Every business owner who wants to continue digital advertising will be in search of people with advanced digital marketing skills.
Another important thing is that with the rise of remote work, digital marketers are not limited to their area or country which means people from Asia are found to be working with people from US or UK, or any other country in Asia while being at their home.
We have discussed some of the most important digital marketing trends that are highly needed in 2022. Now you know what changes you need to make in your marketing strategy to be on the top of the game where the completion is always high and now, it is higher than ever before. The Hit Business Digitally is a leading digital marketing agency that provides all the digital marketing services.