If you have ever written a blog or an article before or you are a full-time writer, you must know how much time taking and hectic work it can be.
From selecting the topic for your blog and researching to gather data to finally writing the article and posting it online, the process often requires hours to get completed. After all this work and efforts, if your post doesn’t get the traffic and recognition you expected it can be a major let-down.
Now the question arises, how can my blog post get better recognition and more traffic?
Well, we are here to give you answers to your questions and solutions to your digital marketing problems.
Fortunately, we have a way to combat low traffic which is called Search Engine Optimisation. Most of the readers here would already be familiar with this term and they would also know the basics or even additional information about SEO but here we have brought some great tips which will surely help your posts rank higher on search engines.
In this blog, we are going to dive into 15 ways to master SEO writing which trends in 2022.
First of all, what is SEO writing?
Search Engine Optimization is the process of writing content to rank on the 1st page on the top or in the first 10 search results on the search engines like Google or Bing. This implicates the use of researching keywords, writing high-quality content that users demand, and optimizing blog titles and headings for easy page web crawling.
A 2020 Search Engine Journal study found that the click-through rate for websites ranking on the top of the search engine results page (SERP) is 25%. This number drops drastically to 15% for websites ranking below the top and then down to 2.5% for websites in position 10. When you get to page two of Google, the clicks rate on your website becomes lower to none.
This simply means that if your website doesn’t rank on the first page of search engine results, there are lower chances for your target audience to find you which will ultimately result in fewer conversions.
The other way to rank higher is by advertising your brands to reach maximum traffic. But this is a paid method and here we only get inorganic traffic. This method is efficient but why not save money and spend time on SEO writing which could get us the same results as paid advertising while being at all free and offering long-term benefits.
15 smart ranking tips for 2022
Visiting a website via desktop seems a better option as it gives complete views of the website and the content is easy to read but because most people use the internet and almost all its services through their smartphones, mobile optimization of websites has become a major factor in successful digital marketing.
Mobile optimization can simply be defined as a process of ensuring that the visitors who access your web page or site have an experience optimized for the site just like that on a desktop which means the content should be easy to read and the website should not look botched.
This factor is also important because search engines like Google now judge your website on merit as to how it works on mobile devices. As for the present year 2022, mobile optimization will serve great benefits to your digital marketing.
As I’ve explained what is mobile optimization? Now let me tell you the main purpose of mobile optimization. The main purpose of every SEO technique we follow on our website is to get maximum organic traffic and provide our target audience with the finest experience. With mobile optimization, your purpose is to keep your visitors satisfied while navigating through the website no matter what device they use. As the key to generating more leads is to make your customers happy and have a satisfactory experience.
Google Title Rewriting
Google title rewriting, the most discussed topic in 2022. Several studies show that Google is rewriting 60%, 70%, or even 80% of a site’s titles. A recent study shows google rewriting 58% of all titles, and to be fair many of these are minor rewrites such as adding a brand name in a title. While in some cases these Google rewritings cause significant impacts. But both these cases can be very frustrating for the writer who has put effort and time into writing the finest article and blogs.
Google often has fine reasons for changing the titles, which they have documented for all to read but these rewrites can change the accuracy, marketing, legal or plain aesthetics that you have put into your site’s articles. You don’t want to see your masterwork being rewritten in the search results.
Now the question is, what makes Google rewrite my blog titles and how can I stop it from happening?
Try to evaluate those Google title rewrites, you will learn more about the reasons that Google has and you can fix them. Is my title too long? Am I not using appropriate keywords? Do I have fluff in there that is not suitable?
Remove the fluff
Here we are talking about the SEO fluff that you add in your articles which may be those flowery keywords or those descriptions e.g. “I was walking back home from work thinking just about the dinner.” Well, we are finding that these descriptions and keywords may not be necessary and in fact, they can be disadvantageous to your SEO. We have researched and studied this topic and by removing much of this fluff in category descriptions, we saw an increase in traffic.
Google keeps on getting better and improving to give better results and experiences to users. For this purpose, Google creates and changes algorithms and it also removes the fluff from title tags. The more your website is directly engaging with the audience by providing to the point and clear answers to their queries, the more it is benefited and such websites seem to be awarded by Google.
So we recommend you experiment with losing fluff in 2022.
Your target audience when they log on to your website must be given the best possible user experience. This ensures that they will come back to your site and even recommend it to others they know. To improve the user experience you can make several changes and improvements to your website which include enlightening your site structure. Everything on your site should be neatly organized and easy to find so that your customers can navigate easily without being lost.
Either you can make major changes and advances to your site or you can build a completely new site according to the trends and standards set in the present year 2022.
The digital world has changed a lot over the last few years and it is now the time for you to re-do your keyword research for better rankings on search engines. Just like many other things have changed over time, the keywords that you used to add to your SEO content might not be as useful and effective as they were maybe a year ago. Things change into completely new and different things in no time during this highly fast digital and technical world.
Get your SEO specialist at Hit Business Digitally today to redesign your site structure and conduct keyword research according to the latest trends for better results.
Video SEO is emerging as the hottest and fastest trend of 2022. You can invest time and energy in creating Search Engine Optimized video content to reach most of your target audience. Youtube has always been the most lucrative search engine that can drive your business or brand to great lengths. Different studies show that 85% of marketers use Video SEO to boost their digital marketing. But the key to an effective Video SEO that can help your website outrank competitors is to find an SEO specialist who knows how to do it better.
At Hit Business Digitally we have a team of SEO professionals who keep up with the latest trends in the marketplace and their creative work provides our clients with the best results. You can hand us your website SEO for 2022 and rest assured.
Finest Appropriate Headings
Titles and headers help Google’s web crawlers find and understand your blog post and what’s written inside it. While writing the title or the subheadings for your articles, think of the web crawlers as the readers who are flicking through your blog. They want an indication of what your post will cover or what is it about, this is your H1. Then the H2 and H3s and more subheadings for the subtopics within your blog.
Your subheadings should reflect the content within the body and include high intent keywords in the article. The use of the right keywords within the body of the article and proper headings or titles can serve your article top rankings in Search Engines results. This has always been a useful trick for high rankings but the difference is that now Google favours direct and appropriate titles for websites more than ever before.
Optimize your content for featured snippets
Featured snippets are brief extracts from web pages that appear in Google search results when a user writes a question in the search bar to quickly answer the user’s question. Featured snippet content is pulled from web pages that have been indexed by Google.
To earn a featured snippet on Google, your answer needs to be thorough and to the point. You should know and understand what exactly your users are asking and create content accordingly which will not be rejected by the users.
Resist the urge to keyword stuff
The purpose of all these techniques is to fully optimize your web page not to make it overbearing. Keywords are effective only when used properly and within a limit. If you stuff your article with the same target terms in hopes to rank higher on search results then it won’t be a great idea, as a matter of fact, it will make you lose traffic.
For example, if you are trying to rank for the title “best handbags” it goes like: “if you are looking for the best handbags, this is the place for you. Our brand offers the best handbags that would suit your style.”
This would not be helpful enough instead use the fewer but more accurate keywords that would attract potential customers.
Link to high authority websites or author pages
Don’t be afraid of using external links in your blog posts. When you add links to other reputable websites in your blog posts, it gives readers an opportunity to read more and different content that they might actually like and it also shows search engines that you have done your research thoroughly.
Last year different types of schemas have been discussed a lot, how-to-schema, FAQ schema, and more. The actual winner in 2022 is FAQ schema. The FAQ schema is in fact a code that you put in your website to let search engines know that “this content is presented in question-answer format.” Using FAQ structured data helps users discover information in a more convenient way.
When the content is marked up correctly using FAQ schema, it means to web crawlers that these pages could be eligible for rich snippets in search results and may appear in Google Assistant searches.
Write scan-able, longer posts
Some people when they start to write blog posts usually think that readers might only like short articles and people won’t have enough time to read all the way through these long blogs and articles but in fact, readers and also Search Engines like Google actually prefer long in-depth blog posts.
The fact here is that the more content you have on your page, the more clues search engines have to figure out to find what’s inside your blog and where it can go. At HubSpot, we found the ideal length of an article is between 2,100 to 2,400 words.
But for a fact, there is a shortcoming to longer articles that may overwhelm the readers. The simple way to combat this problem is by separating your content into smaller, easily scan-able paragraphs. Pay more attention to subheadings, they help users to easily find the information they need.
This year 2022 is the time when we are getting a little more advanced about the tabbed content. Over the past few years, the pages that had tabbed content couldn’t get enough value and importance from Google but in the present year and times, Google has made multiple changes to its algorithm which also includes giving complete SEO value to these tabbed contents.
Google can easily render, index, and extract tabbed contents which are tremendously effective for website SEO. Now if you still have content in tabs, you don’t actually need to get it all out rather you need to make sure Google is able to index and rank those properly. So you might want to take a look at your tabbed contents.
Compress Images for fast page load speed
Another factor for a great user experience is fast page loading speed and these pages are rewarded greatly by search engines for providing better consumer service.
Now the elements that cause your page to load at a relatively slow speed include large, heavy images. If your blog posts have several images over 100KB, this can significantly lower your page speed. Fortunately, we have appropriate sources by which we can keep the images in the article while maintaining the page speed. These sources are free apps that compress images without losing quality.
If you suspect that your website is ranking low on SERP due to page speed, reach Google’s page speed site for a free analysis to find the actual cause and fix it.
Design a link building strategy
Link building is an essential factor in search result ranking. Let’s say, search results are like a competition where the winner gets the most votes or the clicks. The more web pages link back to you, means more votes are counted in favour of your website. This enhances the value of your content and Google believes it’s trustworthy. So writing posts that other websites and publications would want to hyperlink within their posts can be very helpful for your website to rise high in search results ranking.
You can make your blog post more linkable by including high-value content such as original data.
How to write perfect titles for blog post SEO?
If your titles or headlines for blog posts are not relevant enough, you won’t find a perfect spot in SERP even when your post content is great and SEO friendly.
To write a title for your blog with SEO in mind, find something captivating that also incorporates your main keywords. Here we have some tips for you:
- Add numbers e.g. “6 ways to apply eyeliner.”
- Incorporate your offer in the title e.g. “How to Write On-Page SEO Blog Post.”
- Add a teaser e.g. “I tried this Face Mask (add name) here’s What Happened.”
As a marketer, you know what content the audience loves. Now is the time to find out, learn and include elements that Google will love too. We have listed the above tips that will help you reach the top of SERP in 2022.