website images-09

eCommerce SEO

Ecommerce search engine optimization is the process of generating organic traffic which means non-paid or free traffic from search engines for example, Google, Bing or yahoo to your online store.

When you search for something on google, there you will find 10 organic search results alongside paid-ads and google shopping ads results. Ecommerce, in simple words, is all about ensuring that your web pages appear among those 10 organic search results. Ranking on top of search results means you are getting more traffic and ultimately making more conversions. While low ranking is just as opposite, the lower your page ranks in search results the least traffic you get and ultimately lower rate of sales.

How to Increase your sales?

It should not come as a surprise to an online business owner that first step for page optimization is identifying those high-value search terms that your potential customer might be using on search engines. The keywords that need to be identified for Ecommerce SEO are commercial keywords that clearly show buying intent. To appear in in organic search results, that too, on the top of the results list we must carefully choose commercial keywords. This is the most basic step of Ecommerce SEO and yet most important.

To optimize your Ecommerce site, site structure plays an important role. When it comes to Ecommerce SEO, how the page on your site are organized and structured disturbs your search engine ranking. It also affects your consumer’s experience. To put it simple, you need to make it easy for your target audience and search engines to find things in your store.

These simple yet basic things are what we need for Ecommerce SEO and there are more to it for successful site optimization which our agency can deliver to make things work for you.

Get your First Audit